There is an exiting experiment by the University of Washington's computer science department. Volunteer students and faculty are using RFID to track themselves and their personal belongings within the computer science research building. Location data is used to help people find each other, locate lost items, and track how time is spent. With the speed of life in the developed world, I dare say that this team is going to come out with a breakthrough for the next trend of RFID in a B2C model
This gives the other side of RFID that has been received with mixed feelings in the western world due to the first models of its deployment not being in tandem with the citizen's need for privacy.
AeroScout this also released a temperature monitoring solution for the health care industry, which can alert hospital staff of threatening temperature fluctuations on tagged health care items and products.
This is where ingenuity is taking us in the RFID field.