Saturday, August 29, 2009

Burglars Using Social Media

This recent story on burglars using Social Media such as Facebook and Twitter appears to not be just an Australia-specific event.

While we continue to focus on the many positive aspects that Internet and Mobile social media bring to consumers globally, it's very important to remember that the information flow that we create when using these often is uncontrolled, and may seep out into places that we didn't initially intend.

This is an enormous challenge for the burgeoning mobile industry, but one where I see an incredible opportunity for innovation.

Who will figure out how to further empower the consumer, and our control over our own data? The ones who do are sure to have a competitive edge in the marketplace.

We'll be looking into this and other elements of consumer empowerment using mobile/wireless technologies this year in the Mobile Consumer Lab!