Wednesday, December 17, 2008

The Future is Definitely Mobile

The Pew Internet "Future of the Internet" report was just released, and the results are clear - The future is MOBILE. This Report is a MUST read for anyone interested in the future trajectory of the Mobile platform, and it highlights a number of important facts. Probably one of the most important take-aways from this report is the fact that even the "experts" in this field are not certain the the evolution towards a more mobile future will better empower individual consumers.

Issues such as the further blending of personal vs. work time and physical vs. virtual reality are something that the Mobile Consumer Lab will continue to focus upon over the coming years.

Although this report is fairly long (100+ pages), it's completely free and well worth the time spent reading it.